2011 PT 1

As the New Year begins I thought it would be wise to look back before looking forward . A good year ! Festivals attended, records released, Studios inhabited & adventures had. We had many excellent and well received releases and I spent a lot more time in the studio. Yet somehow, thank god, there is always room to grow. While 2011 was fun a lot of effort was put into place for the year ahead. I guess that's how it works. Winding back the slingshot takes time and strength and hard work takes months to manifest.

I knew that a major change and energy was needed in 2011 to get Dumb Unit through what are becoming increasingly difficult times for music labels. People need ideas and energy to latch on to. I started to look for concepts to embrace and I immediately began working on one that would feature our FAMILY. Although I did not want to expand the label much I got in touch with friends that were not yet on Dumb Unit and invited them to sculpt a release for the label. Specifically Walker and Agaric whose Bend the Light record on WE ARE burnt down rooms the year before. Together with Mino & Simon we began to devise something fun and inviting for the whole roster and DYNASTY was born.

Once we get ideas we send them to our designer Simon Léveillé. Simon is a patient, fluid and fast and so a concept for Dynasty began to quickly take shape. Simon is also used to ideas being changed and morphed as a year goes on (initially we wanted to include pictures of our artists in the frames) I won't say ideas are watered down as much as they are bent and manipulated to absorb changes in budget and scheduling. A big hit for us was our beautiful granny bag that made it’s debut at Sonar. Together with our door handle we managed to make a little mess at the festival.


You can even See them in the video Below ..
Wednesday, January 4, 2012 at 10:12PM 







